Getting Into Business Blogging and Avoiding the Pitfalls

Anyone who starts a company, a web design company, needs to get the word out, win respectability, get everyone to feel that they’ve always been around so that they will be trusted. If you are a startup, you probably don’t have the money you need to hire any PR, and there is no point putting the word out to hire a top salesman because the right talent wouldn’t work for a startup. One way to get people excited about your firm would be to get into business blogging. Even five years ago, if you started a blog, you were a hit right away. People would come on your forum and talk about stuff, and people would bring up the name of your business from time to time. It was great word-of-mouth. Today, starting a blog is more the rule than the exception. And yet, somehow, businesses get it wrong – almost all of them.Do they even realize that most business blogging can count just one member in its audience – the blogger himself? They fill the blog with picturess from the company’s Christmas party, information about what jobs they have open, you get the picture – stuff no one would be be interested in outside of the company itself. There is precious little to add to the blog every day too, and pretty soon, not only do readers have no interest in it, the company’s staff soon has no interest in maintaining it either. It doesn’t bring in any new interest in the company’s products, and it’s as good as not there.Compare that with how business blogging should really go. The owner of the startup is an expert in his field. His passion for his work, and the news he reads on his field inspire a lot of thoughts. These are the thoughts he would like to share on this blog, and they are well-written and intended to interest anyone who works in this field. Pretty soon, there are people coming in just to check out what he’s read recently and what his thoughts are on them. They post their comments, start threads of their own, and pretty soon there are lots of thoughtful experts in the field bringing traffic to the blog. Word of mouth begins, and soon, attention is drawn to the products of the business.Let’s say that you are running a travel startup. There’s only so much you can say about what kind of promotions there are on offer. Instead, start a blog about how travel to certain parts of the world help educate and enlighten. Or start a blog about the travel industry – what you’ve learned about running a travel business and what you don’t understand about it. Everything you read about the travel business every day, your thoughts on it and what doesn’t seem to make sense, could all go into your blog. If you start writing about the places you visited though, you’ll quickly begin running out of material.Of course, business blogging is done for the express purpose of promoting your main enterprise. In the beginning, when you’re desperately in need of promotion and advertising, the amount of time you invest in writing and maintaining the blog can be worth it. This may not be the case once your startup is up and running. Then, it will be time to close it down, to concentrate on the business you worked so hard to build up.